Customer Service
The heart of every business is Customer Service. When it is done right, Customer Service can bring in thousands to millions in profit. While there are industries that are not heavily reliant on customer service, there are Industries that will NEED the power of Customer Service.
According to research by Invesp, Investing in new customers is between 5 and 25 times more expensive than retaining existing ones.
If your business falls under these 5 industries don’t wait till you have to lose millions in reputation management.
Industry #1: Ecommerce
In the e-commerce space, customer service has become essential. Our customers expect companies to provide quick and effective support, whether it be through instant messaging, phone support, email, or social media.
Nearly every customer that visits your site will need some help with your product during the time of purchase and more often than not they will need support from you after the purchase too. It’s not just about selling a product online, it’s about selling a relationship as well.
Industry #2: Travel
The travel industry would not function without customer service, it is as simple as that. From the initial booking experience to problems that might occur later, customers need reliable support. Dates and times are involved – so customers would need immediate attention.
Take, for instance, a common occurrence is a flight or booking cancellation. In such a scenario, the customers get overwhelmed and will seek immediate answers. If they are not served with a solution at that time, it’ll leave a bad image of your business.
Providing dynamic support for your travelling customers is very much required for your travel business.
Industry #3: Health & Beauty
Good customer service is a vital component of every industry, but it plays a prominent role in health and beauty. The goal of every business should be to establish a long-term relationship with its customers, and excellent customer service goes hand in hand with that sentiment.
The Health and beauty industry is all about customer service. People need urgent solutions and above that, they need care.
When you offer excellent support as a company, you show a great deal in the personal needs and well-being of your customers. It sparks trust and the growth stats of your business will start to turn green.
Industry #4: Real Estate
Not many people associate real estate with customer service, however, it is one of the most important industries that require excellent service.
When dealing with homeowners or even renters, the experience is extremely personal and needs to be handled as such. The basic rules are that you show your client politeness, professionalism and a personal touch. And to do that you need to focus on customer service.
Some areas within the industry where customer service comes into play are:
- Appointment Scheduling
- Diary Management
- Follow Up Care
- Email Handling
Industry #5: On-Demand Food Services
The on-demand food industry has exploded in recent years with more food being delivered than ever. Some businesses within the industry are; UberEats, Door Dash, Grubhub, Just Eat, Deliveroo etc.
The need for customer service in this industry arises with great urgency. People want their food delivered fast, and on time. Any slight inconvenience disrupts their experience.
In any situation where a customer needs help, the customer support team plays the vital role of de-stressing the situation with great care and assurance.
Invest in Customer Service
Offering great customer support helps your business gain customer loyalty and reduces customer acquisition and retention costs. If your business is within the above-mentioned industries, you need to seriously set up customer support.
You can choose to create your own in-house team or outsource your customer service with us at Koala. We have the tools, expertise and experience.
To read more about outsourcing your customer service, check out our article on Reasons To Choose Customer Service Outsourcing
